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/ˈtreɪdmɑːrk/
Translation
товарный знак
A symbol, word, or words legally registered or established by use as representing a company or product.
“The Golden Arches are the trademark of McDonald's.”
Это официальное название или логотип компании, на которые у неё есть исключительное право.
A characteristic feature or way of behaving that is typical of a particular person or thing.
“That witty sense of humor is his trademark.”
Это какая-то узнаваемая фишка или привычка, по которой человека или бренд сразу можно узнать.